SEO Code of Ethics and Best Practices

SEO Code of Ethics

Ethics is a moral standard governed by good principle values. Bizoost follows all of the search engine guidelines and our employees adhlloere to the fowing SEO Code of Ethics:

1) We will NOT supply any kind of wrong or altered information or data to any search engine. 2) We will NOT misrepresent the SEO services of any of our competitors, or the ranking results any competitor could produce for their own clients. 3) We will NOT misrepresent our industry, any of the search engines or the efforts it necessitates to attain top-ranking results for any of our clients. 4) We will NOT use any form of automated optimization tools at any point in time. All optimization techniques and processes at Bizoost shall always be done manually, and fully executed by our senior SEO's. 5) We will NOT use automated submission tools of any kind. All our search engine submissions and processes will be done exclusively on a manual basis and at all times. 6) Bizoost will never charge fees to its clients for SEO services not rendered, or services that are of no value to our clients. 7) Bizoost will never intentionally violate any copyright laws nor will we knowingly infringe on any trademark or brand name. 8) Bizoost will NOT accept new clients in competition with any of its current client's optimization contracts, if they happen to fall in the same industry category, or if we feel the two companies are in direct competition with each other. An exception to this would be two clients that operate mainly local businesses and are situated in two very distinct and remote parts of the same country, and if those two similar businesses don't compete with each other. This even extends as far as the keywords or keyword phrases that their individual SEO contracts are specifically targeting, and during the whole length of the SEO contract. The keywords or key phrases covered by exclusivity must be agreed upon with Bizoost before we begin any SEO work, and must be chosen in advantage of the site we are about to optimize. 9) None of our representatives or salespeople will present unreasonable claims to clients or their inquiries, nor will they make promises that cannot be delivered. This covers present and future search rankings or positioning in any search engine. 10) We will NEVER guarantee, either verbally or in writing first-page or first position results for any of our clients. It is impossible for any SEO firm to guarantee first-page positioning for the simple reason that no SEO firm controls the search engines, and because search engines constantly change and modify their search algorithms. 11) Bizoost will protect the privacy of all our clients and at all times. Any email or contact information will not be shared with any third party without our client's written permission. 12) Without exception, all Bizoost clients are all treated equally and fairly at all times. We will NOT treat anybody differently. All clients will be dealt with in the same fashion, independently of their size, their geographic location or their industry. 13) We will always cooperate fully and in the most professional manner, to the best of our abilities with any of our client's programmers, webmasters, content suppliers, writers, graphic artists or in-house developers. 14) Bizoost will always make the best efforts at all times in providing the best quality, the most relevant search engine placements and the highest standards of SEO maintenance contracts on the Web. 15) All Bizoost representatives and salespeople will always make the best efforts in providing the most complete and in-depth reliable information to all inquiries or requests for information's (RFI's) it gets.

Search Engine Optimization Best Practices

Search engine optimization is a valuable marketing strategy that can improve your website position among the search engines, deliver targeted traffic to your website, and help improve your return on investment. Since this industry is constantly changing and search engines continually change their regulations, it is difficult to produce a definitive list of best practices. Therefore, we have created a list of what the trends and best practices are currently, and will update this list as necessary.

Domain Name

Having a domain name that is relevant to your business as well as one that will give you a good position in the search engines is an important factor in search engine optimization. If you do not already have a domain name we can offer professional assistance in selecting one. We can also help you find alternative domain names if you have one that could be improved.

Navigation

It is extremely important that your site is designed with the navigation of your customers as well as search engine robots in mind. One feature that can help is creating a site map. A site map will help consumers find what they are looking for on your site, and ensure that robots see all pages of your site. Another way is to have different menu options on the home page so that users quickly and easily find information.

Content

The copy on your website is an essential part of search engine optimization. Even if other SEO improvements are made to your site, without making changes to your website to optimize your content and keep it fresh your site will not improve position or ranking. Sites with the most relevant and the most current content will be favored among search engines as well as consumers.

The content on your site must be readable by a robot. This means it must be actual text on screen not images of text. Similarly, sites which are graphic heavy need text in order to be seen by search engines.

It is valuable to have your text written by a search engine optimization copywriter, so that you can ensure that the text on your site will appeal your consumer audience, and be positioned well in search engines and directories.

Meta Tags

One of the most important elements in search engine optimization is creating the best meta tags for your site. Meta tags are the titles, descriptions, keywords, and alt tags on the pages of your website. Meta tags should be written so that they are specific and relevant to each of the pages they are on.

Updates

No matter who is doing your search engine optimization it is extremely important to communicate whenever you make a change to your website. Even the most subtle of changes can skew the results of your SEO efforts. You want to be sure that the new sections of the website are optimized properly and that none of your previously optimized pages are negatively affected.

Links

Linking can be a positive addition to your internet marketing campaign. However, only the best links to your site will yield the greatest amount of qualified visitors and improve your position with the search engines. Links should be checked first for relevancy and ranking. Only sites that are relevant and complimentary to the topic of your site should be selected as links. Also, you should check to be sure that each potential linking site is in good standing with search engines and following best practices.