Todays advertising involves a variety of possible strategies and appears in many forms. Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
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BRANDED PINT GLASSES
SEARCH ENGINE PAY-PER-CLICK
VIRAL MEDIA ADVERTISING
RADIO, internet, satellite, AM/FM
MOBILE/MASS TRANSIT MEDIA
CELEBRITY ENDORSEMENTS / SPONSORSHIP
PRINT: BROCHURE, DOOR HANGERS, FLYER etc.
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