Bizoost Articles

Entrepreneur.com: Sales and Marketing

• 2009: The Year of One-to-One Marketing
  Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
  
  
• Start With the Top Dog: A Sales Primer
  Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
  
  
• Brand Makeovers: 3 Lessons in Reinvention
  Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
  
  
• Entrepreneurs Need Social Networking
  Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
  
  
• Get Back to Business Planning Fundamentals
  In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
  
  
• Go Big or Go Home
  Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
  
  
• Mass Appeal
  Does your product have what it takes to attract an international audience?
  
  
• Back to Basics
  Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.
  
  
• Go Big or Go Home
  Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
  
  
• Star Power
  This entrepreneur is enlisting a little help from Hollywood to meet her double bottom line.